Company Concept Design
The ideas behind Zero Milk’s logo, iconography, and label design is a direct representation of their Oatmilk Cold Brew being a dairy-free coffee alternative that is both environmentally friendly and sustainable. The packaging displays a simplistic, modern design on recycled paper that echoes the ideals of the company. The demographic of this brand’s target audience is primarily made up of young adults whose ages range from 18 to 30 that are interested in dairy alternatives for environmental or dietary reasons. Being environmentally sustainable has become a trend in society and for such reasons, dairy-free products are more successful when they appeal to modern, clean living and aesthetically appealing design, rather than dietary needs which I heavily reflected in this piece.
