Revolutionary Redesign Concept
Sheetz’s new brand direction includes newfound care for the environment and a more personalized and friendly approach to customer interaction. For their new logotype, I have created an alphabetical typeface that is much more organic and playful to help convey the new ideals of the company. Additionally, the S and Z are almost mirror reflections of one another, which when paired with the double Es in the center, create visual balance and a sense of closure. This contributes to the logotype being very easy on the eyes.
The innovations I have proposed for Sheetz can be described as a group of drastic, yet necessary changes that will alter Sheetz for the better. First, electric car charging stations will be implemented. This is an effort to encourage electric car purchases and is a necessary step due to the country’s changing outlook on gas-powered cars. If you are wondering why someone would choose to charge their car at a gas station and not somewhere where they would spend more time, I have an answer for you!